Research partnerships.

We have contributed to studies on vaccine communication, video and digital platforms. Explore the published papers and study protocol through their original publication records.

Published research

Journal of Health Communication · 2025
A Social Norms Intervention to Improve Vaccination Intentions: Outcomes from the Happy Baby Program in the Slum Areas of Varanasi, India
A study of WhatsApp messages about childhood vaccination among caregivers in Varanasi, comparing vaccine and wellness information with no intervention.
Read the publication : A Social Norms Intervention to Improve Vaccination Intentions: Outcomes from the Happy Baby Program in the Slum Areas of Varanasi, India (opens in a new tab)
DOI: 10.1080/10810730.2025.2575879
BMJ Global Health · 2025
Using WhatsApp for vaccine promotion in low- and middle-income countries: practitioner-informed perspectives
Practice-informed guidance drawn from vaccine communication projects in Argentina, Guatemala, India and Kenya.
Read the publication : Using WhatsApp for vaccine promotion in low- and middle-income countries: practitioner-informed perspectives (opens in a new tab)
DOI: 10.1136/bmjgh-2025-018983
Journal of Medical Internet Research · 2024
Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination
An empirical test of video length, format and subtitles in the social media distribution of vaccine messages.
Read the publication : Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination (opens in a new tab)
DOI: 10.2196/50871
BMC Proceedings · 2023
Social network analysis of COVID-19 vaccine YouTube videos in Odisha, India: mapping the channel network and analyzing comment sentiment
An analysis of how two Odia vaccination videos travelled through YouTube recommendations and the conversations they generated.
Read the publication : Social network analysis of COVID-19 vaccine YouTube videos in Odisha, India: mapping the channel network and analyzing comment sentiment (opens in a new tab)
DOI: 10.1186/s12919-023-00260-3
BMC Public Health · 2023
Production of vaccination videos in India: learnings from a science-art partnership
A reflection on how researchers, vaccine experts and filmmakers worked together to make and evaluate eight videos in Odisha.
Read the publication : Production of vaccination videos in India: learnings from a science-art partnership (opens in a new tab)
DOI: 10.1186/s12889-023-15607-w
Vaccines · 2022
Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender
An online experiment comparing how different video approaches affected beliefs about vaccines and vaccination.
Read the publication : Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender (opens in a new tab)
DOI: 10.3390/vaccines10071110
Gates Open Research · 2022 · Study protocol
Creation, dissemination, and evaluation of videos to promote COVID-19 vaccination in India: A research protocol
The peer-reviewed study plan for creating, distributing and evaluating vaccination videos in Odisha, including tests of humour, appeal and speaker gender.
Read the publication : Creation, dissemination, and evaluation of videos to promote COVID-19 vaccination in India: A research protocol (opens in a new tab)
DOI: 10.12688/gatesopenres.13628.2

Research partnerships.

Published research

A Social Norms Intervention to Improve Vaccination Intentions: Outcomes from the Happy Baby Program in the Slum Areas of Varanasi, India

Using WhatsApp for vaccine promotion in low- and middle-income countries: practitioner-informed perspectives

Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination

Social network analysis of COVID-19 vaccine YouTube videos in Odisha, India: mapping the channel network and analyzing comment sentiment

Production of vaccination videos in India: learnings from a science-art partnership

Promoting Vaccination in India through Videos: The Role of Humor, Collectivistic Appeal and Gender

Creation, dissemination, and evaluation of videos to promote COVID-19 vaccination in India: A research protocol