Globally, a lack of trusted health information across several languages has created ‘information deserts’ on the web, disproportionately affecting communities in the global south.

Compounding the problem of reduced access, is a rising ‘ocean of misinformation’ around health which is pushing communities towards behaviours potentially harmful to their health.

These challenges are acutely observed for languages spoken in the developing world – where availability of trusted content, and the use of AI for fighting misinformation are both limited.

In the context of COVID-19, and the resulting ‘Infodemic’ – a surge of information (& misinformation) causing confusion and undermining the public health response, the WHO noted that:

“Access to the right information, at the right time, in the right format is critical!”

Creating a large body of accurate health information needs to be a part of Public Health efforts.

There is a need for health content to be reliable with trusted messengers, deeply engaging, available where users already are, and in an accessible and loved format.

Our primary intervention are carefully designed explainer videos on health, that:

feature expert messengers you trust:
doctors & health experts are invited after vetting for experience, expertise, and a passion for our mission.

are in an accessible format you love:
videos are easier to understand, and more immersive than other formats. watching a video of a trusted messenger, mimics a deeply engaging personal interaction.

are in a language you understand:
videos are in languages communities primarily speak in – making the complex world of health familiar & inviting.

are on a platform you already use:
content is forward-deployed on popular platforms – introducing health content as a part of the daily information diet, and reducing friction for users in accessing health information.

available for free, everywhere
videos are supported by advertising and/ or other ways don’t charge communities.

We build simple & scalable solutions for the world’s most challenging social problems.

At Swasthya Plus Network, we believe in working on areas where we can leverage our expertise, relentless focus, and mission-driven culture to achieve dramatic scale while operating with resource constraints.

We use an information approach to empower communities to make informed decisions about their health.

We solve for health information access with a set of digital video information products, a scalable operations model creating high-quality / high-volume / multi-lingual content, and a simple revenue model that improves with scale and enables sustainable operations.

Swasthya Plus Network is a for-profit social enterprise – guided by an impact-first mindset.

On a mission to democratize access, all our content is open-access and available across platforms, for free.

Swasthya Plus Network funds core content operations & investments in SBCC (Social & Behaviour Change) initiatives with revenues from:

(1) digital advertising
we create content and integrate digital advertising on YouTube & other social platforms, as well as host advertising campaigns for brand partners.

(2) sbcc consulting & services
we work with the world’s leading institutions on transformational SBCC interventions & campaigns, supporting the global community to leverage our unique multi-lingual health messaging platform.