The interactive insights dashboard is based on a Facebook Ad Campaign that clocked 3,338,418 impressions, targeting audiences in Odisha, India during the 4-day period (August 5, 2022 – August 8, 2022).

The exercise tested the impact of ‘adapting’ existing video content to social media optimised formats by editing features such as aspect ratio, video length, and presence of subtitles.

Please use your PC/ Mac to interact with the dashboard. It may be difficult to view and interact with the dashboard on smaller-screen devices.